Beyond Translation: Transcreation of the Rahi Care Program into Panjabi with the Rahi Research Team
Date: Thursday November 20 2025
Time: 12:00 – 1:00 PM Pacific Time
Location: Zoom
Talk Abstract
Current literature reveals several challenges and nuances of translating Western medical concepts into languages other than English. Here in British Columbia, where a proportion of the population considers English a learned language rather than mother tongue, it is critical to better understand how to communicate health information with efficacy and acceptability. This talk describes how our team developed English-language workbook materials for an addiction recovery program and translated them into Panjabi, documenting the process throughout. We reflect on the challenges, benefits, and importance of this work, highlighting effective strategies for bridging linguistic and conceptual gaps. These insights aim to inform future healthcare translation projects and promote culturally relevant approaches to health communication.
About the Speaker
Jasleen Badesha is a second-year medical student at UBC and a member of the Rahi research team.
Sherry Sandhu holds an MPH from Simon Fraser University, and is the Research Coordinator of the Rahi research team.
Nitasha Puri is a Clinical Associate Professor in the Department of Family Practice and the lead investigator of the Rahi research team.